Your DNA. Your Design.
You share 99.9% of your genetic code with everyone else, leaving just Dot One (0.1) % of your DNA which makes you... you!
We analyse a part of the genetic code which makes you unique, converting the raw data into your very own DNA personalised design
How It Works
Order an at-home DNA Kit or you can link up your 23andMe data
At checkout assign the four DNA bases [Adenine, Thymine, Cytosine & Guanine] a colour
We analyse parts of your DNA code associated with different 20+ physical traits
The raw data (AGGTATGAGA) is converted into a unique colour visual + applied to the product
Your DNA Personalised product is unique to you + comes with a key to decode your design
Each product includes an illustrated book which explains the science, and lets you interpret your raw genetic data. E.G.:
How do I get mine?
A 23andMe customer?
You can link your existing data to personalise your products
Live in the USA and need a DNA kit?
You can buy our products via our parter Helix.com
Live in Europe + need a DNA kit?
Coming in soon! Get notified: