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Your DNA. Your Design. 

You share 99.9% of your genetic code with everyone else, leaving just Dot One (0.1) % of your DNA which makes you... you!

 
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What We Do

We analyse a part of the genetic code which makes you unique, converting the raw data into your very own DNA personalised design

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How It Works

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DNA TEST

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Order an at-home DNA Kit or you can link up your 23andMe data

COLOR SELECTION

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At checkout assign the four DNA bases [Adenine, Thymine, Cytosine & Guanine] a colour  

DATA ANALYSIS

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We analyse parts of your DNA code associated with different 20+ physical traits 

DESIGN 

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The raw data (AGGTATGAGA) is converted into a unique colour visual + applied to the product

 

The Products

Your DNA Personalised product is unique to you + comes with a key to decode your design

 
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Each product includes an illustrated book which explains the science, and lets you interpret your raw genetic data. E.G.:

TRAIT:
Deep Sleep
SNP:
rs73598374

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How do I get mine?

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A 23andMe customer?

You can link your existing data to personalise your products

Live in the USA and need a DNA kit?

You can buy our products via our parter Helix.com

Live in Europe + need a DNA kit?

Coming in soon! Get notified:

 
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Our Partners

It's thanks to our amazing partners that we are able to bring together science and design - creating a new wave of personalised products!

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