That little bit which makes you... you!
99.9% of your DNA is exactly the same as everyone else's... leaving just a tiny part which makes you unique.
This new range of products, powered by Helix, analyze 33 points in your genetic code where these differences occur and visualize the data into your own personally designed product.
The 33 genetic data points are linked to different physical and behavioural traits such as:
"I LOVE the scarf! Seriously, a wonderful job with the entire user experience from the personalized 'cheat sheet' showing which parts of the scarf correspond to my personal genotype for each trait, to the book complete with the stickers to mark my genetic results."